ABOUT THE BRAND

PURPLEHUMANS, founded in 2019 by Yoms, a Chicago-based fashion designer from Sierra Leone, West Africa. Yoms’ journey has been shaped by his deep love for his homeland and the incredible opportunities he has found in America. With PURPLEHUMANS, the aim is to create a visual commentary on the intersection of Chicago style and African culture. 

Driven by his self-taught skills, Yoms’ upbringing in Sierra Leone played a crucial role in honing his understanding of color palettes and fabrics. His designs encapsulate the celebration of the rich styles and cultures that are integral to both the African and American societies.

Purple isn't just a color; it's a symbol. Throughout ages and history, purple has been woven into the tapestry of royalty, proudly worn as a symbol of richness, power, and sovereignty. Our quintessential purple empowers you to celebrate your inner sovereignty and live life royally. 

PURPLEHUMANS seamlessly captures the essence of luxury streetwear, infusing it with ready-to-wear aesthetics. This brand is a unique and empowering fusion where luxury and casual styles harmoniously coexist. The garments radiate confidence, empowering wearers to embrace their individuality and celebrate their personal sovereignty. 

The heart of PURPLEHUMANS lies in the belief that true luxury is synonymous with unity and strength. Through their clothing, they inspire individuals to join a movement that elevates, uplifts, and empowers. It is a brand that encourages people to embrace their uniqueness and amplify their positivity, fostering a sense of unity and celebration.